Back to our products

Owned product · Website AI

Companion turns website questions into a useful next step.

An owned SwitchCase Studios product that brings cited, business-grounded answers to your website—with a configurable experience and a clear route to your team when the answer needs a person.

Cited answers
Grounded in selected business content
Inline + floating
Fits the website experience
Human routes
Support links and configured handoffs

The product brief

A helpful conversation needs more than a chat bubble.

Visitors ask questions at the moment of intent. The experience should help them find a relevant answer and a useful next step without hiding what the answer is grounded in.

Companion brings source curation, cited answers, appearance, and review into one workflow so teams can meet visitors with useful knowledge and a clear path to contact when a person is needed.

What the product had to solve

01

Knowledge with boundaries

Selected website pages, uploaded documents and text, and configured cloud sources keep the knowledge surface deliberate and reviewable.

02

Answers people can check

Citations and source links show the context behind an answer, while explicit unsupported-answer routes avoid pretending that every question is covered.

03

An experience that belongs

Inline or floating embeds can fit the site through color, avatar, greeting, suggested questions, motion, and reduced-motion behavior.

04

A feedback loop for the team

Repeated questions, helpfulness signals, knowledge gaps, and answer checks give people a way to review and improve the experience.

The operating path

How SwitchCase approached it

  1. Curate

    Curate approved sources

    Choose the website pages, documents, text, and configured cloud material that the companion is allowed to use.

  2. Check

    Check representative questions and citations

    Review source links, repeated questions, and answer checks so the team can inspect where knowledge is useful or incomplete.

  3. Embed

    Embed with a contact route

    Place an inline or floating companion on allowed website origins, then configure the support links or handoff path visitors should use next.

  4. Improve

    Improve from feedback and refreshes

    Use helpfulness signals, knowledge gaps, answer checks, and source refreshes to keep the experience aligned with the content people need.

What is live

Production capabilities

  • Selected website and document knowledge
  • Source and page citations
  • Inline and floating embeds
  • Brand and response configuration
  • Feedback and knowledge-gap review
  • Support links and configured handoffs

Straight answers

Before we start.

Is Companion an owned SwitchCase Studios product?

Yes. Companion is an owned SwitchCase Studios product, built and operated as a working example of source-grounded product design, engineering, and ongoing improvement.

Does Companion replace our website or support team?

No. It complements existing content and contact paths by helping visitors find selected knowledge, then giving them a configured route to your team when they need a person.

Can Companion promise perfect answers?

No. Citations and answer checks support review, while response rules can make uncertainty and contact escalation explicit when the selected knowledge does not support an answer.

The next move

Building an AI experience people can trust?

SwitchCase can help shape the knowledge boundary, interaction model, and production system behind an AI experience that stays clear about what it knows and what people should do next.