Catalog discovery
Categories, release context, search, artwork, and focused descriptions help users find a useful sound without knowing a track name.
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Owned product case study
SwitchBeats turns a deep audio catalog into a usable product.
A Detroit-built music platform combining discovery, streaming, track commerce, licenses, plans, playlists, and media delivery across a growing catalog.
- 90+
- Royalty-free tracks
- 4
- Focused catalog categories
- Live commerce
- Tracks, plans, and access
The product brief
A large catalog only works when discovery feels small.
SwitchBeats serves creators, brands, artists, and listeners across rap and hip hop, marketing audio, cinematic scores, and sleep or meditation soundscapes. The product has to support browsing and playback without making the catalog feel like a database.
The platform connects product discovery with audio previews, individual track purchases, ongoing plans, playlists, downloads, and clear usage rights. SwitchCase owns the product decisions and the operational reality behind the storefront.
What the product had to solve
Media experience
Fast artwork, responsive browsing, and audio previews have to work together across mobile connections and long sessions.
Commerce and access
Individual purchases and plans require clear entitlements, download behavior, and a path from discovery to lasting access.
Rights clarity
Royalty-free music is only useful when creators can understand how a track can be used before they commit.
The operating path
How SwitchCase approached it
- Strategy
Design around listening intent
The catalog is grouped around recognizable jobs: a rap track, campaign audio, a cinematic moment, or a calmer listening experience.
- Product
Connect discovery to access
Previews, product detail, pricing, plans, and library behavior form one product journey instead of separate storefront features.
- Engineering
Treat media as infrastructure
Artwork variants, audio delivery, metadata, and prerendered discovery content are designed as parts of the product surface.
- Operations
Keep the catalog alive
New releases, merchandising, category quality, entitlements, and support continue after the first deployment.
What is live
Production capabilities
- Royalty-free audio catalog
- Streaming previews
- Category and search discovery
- Individual track commerce
- Monthly plans and downloads
- Responsive media delivery
Straight answers
Before we start.
Is SwitchBeats Studio a client project?
No. It is an owned and operated SwitchCase Studios product, built to exercise the same product, design, engineering, commerce, and operational disciplines used in client work.
What does the catalog size represent?
The live catalog currently contains more than 90 royalty-free tracks across four primary discovery categories. The exact count changes as releases are added.
The next move
Building a content, media, or commerce product?
SwitchCase can help shape the product model, make the experience feel obvious, and carry the system into production.